Integrated Christian Communication 

In developing the World Link programs, we are building a new way of missionary training within the model of Integrated Christian Communication.  This involves a shift from learning methods and skills to learning core assumptions of the people.  Communication is the point of Christian ministry: responding to God’s communication to man, communicating with God, about God to humans, and building communication between person and person to communicate the truths of God’s revelation in a directly relevant and comprehensive manner. 

Integrated Christian Communication builds a model of ministry within communication, providing a larger view of mission rather than an unblended mix of subjects, and opens the possibility of developing a comprehensive understanding and theory of mission to contribute to the development of skilled, God-centered mission workers.

The propositions provide a framework for effective utilization of communication.  The Modules shown group the propositions, simplifying the framework of WorldView and World Link Graduate Center programs.

For effective ministry (communication) in God's Name

Know God (Fundamentals), Know the Message (Purpose), Know Yourself (the Messenger), Know the Audience (Audience), Know the Tools (Tools), Know the Context (Context), Know Change (Change).

Know God

    1   Communication is involvement  

    2   Communication is a process.  

    3   Communication is what is heard, not only what is said.  

         3.1   Meaning is perceived internally and individually.  

    4   Spiritual perception and response is the work of God’s Spirit.  

Know the Message

     5    Mastery of content is the necessary foundation for effective communication.   

     6    Clarification of goals increases the possibility of effective communication.  

Know Yourself

     7   The communicators’ personalities and experiences modify the form of the message.  

Know the Audience

     8    The communicators’ image of the audience and understanding of the contexts are primary factors in shaping the form of the message.   

          8.1 A communicator almost always communicates with multiple audiences

     9    Perceived and actual feedback shapes the form of the message. 

    10   Communication increases commitment.  

Know the Tools

     11   All human communication occurs through the use of twelve signal systems.

           11.1   Usage of the signal systems is a function of culture; thus they are used differently in different cultures.

      12  Mass media extend the range of a message but inevitably change the message.

      13  The effectiveness of a medium is largely determined by factors other than the medium itself. 

          13.1   Effectiveness normally decreases with increasing size of the audience.

Know the Context

       14   The cultural patterns and beliefs of a society fundamentally influence the form of effective communication.  

       15    Perception precedes comprehension, interpretation and effect of a message.  All are directly related to experience and needs.   

        16    There are three simultaneous dimensions in communication process and effect - rational, emotional, and spiritual.  

Know Change

         17   People respond to communications as members of social groups.

              17.1 Messages are mediated. 

         18   A decision to change results from the combined effects of public (mass) media and interpersonal network. 

Biblical Foundation of Integrated Christian Communication.pdf

Doing As Paul Did.pdf